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Table of Contents Toggle The new Huggies logo Huggies color system Great brand design: logo redesign and corrections User interface design Conclusion on Huggies rebranding. The most common packaging used is a heart-shaped emblem with a thick white outline and white lettering. Visual recognition of the brand is at a high level. In short: another great rebranding for a year with great rebranding examples! A new shape has been added to both the jar and label shown in this redesign. In turn, the letters have become smoother and thicker. Regarding the user interface design , you can now select Huggies diapers by clicking them once on your screen: If you click on the pack once, it will play an animation showing how fast babies go through diapers while changing their diapers multiple times during one day. Ariel is a Bachelor in Computer Sciences and writer for technology related sites. And he swears PHP is not going anywhere! The new logo is instantly recognizable and seems to be more contemporary and dynamic.

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For half a century, Huggies has been a category leader and baby care icon, familiar in cultures around the world. However, in some embodiments, a cyan or black outline is used to add three-dimensionality to the image. The familiar weighty and bold wordmark was given more balance and symmetry in its spacing and rounded edges. In short: another great rebranding for a year with great rebranding examples! Designers created the Huggies logo based on the concept of this brand. Ariel is a Bachelor in Computer Sciences and writer for technology related sites. As a rule, the verbal inscription was located on a blue background. At the same time, the space between the characters has become more tangible.

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As simple as that. You just need to fix the little things that makes a great brand design perfect. The latest redesign has seen the company revert to the format it came up within The most common packaging used is a heart-shaped emblem with a thick white outline and white lettering. Visual recognition of the brand is at a high level. Regarding the user interface design , you can now select Huggies diapers by clicking them once on your screen: If you click on the pack once, it will play an animation showing how fast babies go through diapers while changing their diapers multiple times during one day. The rebranding was made by UK design company Droga5. The first version of the logo was introduced in Let us help you with the best solutions for your business. It lasted five years. The crossbar provides a shape for an interesting embrace between the stalks that signifies a hug. At the same time, the space between the characters has become more tangible. It will be gradually rolled out in other markets in the coming months. A classic bold font with thick lines and rounded corners were used.

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  • Interestingly, the release of products under this name began only ten years after its creation.
  • It only takes one step, you're one click away from getting guaranteed results!
  • The rebranding was made by UK design company Droga5.
  • Huggies logo of Contents Toggle The new Huggies logo Huggies color system Great brand design: logo redesign and corrections User interface design Conclusion on Huggies rebranding.

Great brands are bound to great brand design. Huggies is redesigning its brand image starting with a new visual identity design for The new visual identity includes some additions like animations and the addition of 3 new fonts for the brand:. The rebranding was made by UK design company Droga5. According to their own words:. For half a century, Huggies has been a category leader and baby care icon, familiar in cultures around the world. To make Huggies more meaningful to parents around the world, and adapt to their increasingly digital behaviors, we needed to reimagine its total brand experience. Huggies is helping babies — and by extension, parents — navigate the unknowns of babyhood. From the moment parents give birth, the whole world is a giant unknown. But the same is true for their babies. Both need a little extra reassurance to feel secure as they grow. Because, at the end of the day, more secure babies mean more secure parents. The primary color is red, with Peach acting as secondary color, which provides a soft contrast to the red color and the black typography. This change was made to help the brand stand out and to support the baby themes on which Huggies products are based. The logo is also in a slightly different position and forms an arc instead of a straight line, as well as having some shadow added in order to better fit with its new positioning. It retains the geometric elements and proportions of the traditional monogram — most importantly keeping the same 3-D effect which has been slimmed down a bit in this new iteration and applying it to vertical and horizontal axes. A new shape has been added to both the jar and label shown in this redesign. Here you can see that they have changed from hexagons originally used since to round shapes — evoking associations with other brands like baby food jars or medicine bottles. The rebranding of Huggies is the rebirth of an icon that honors the past while looking to a digital future — from brand to mobile and from packaging to digital shelf.

Huggies Logo PNG. Designers created huggies logo Huggies logo based on the concept of this brand. The logo is a combination of opposites: softness and austerity, orderliness, and chaos. Each new redesign brought a new style to the wordmark and made it more attractive. Visual recognition of the brand is at a high level, huggies logo. It is the most famous diaper company in the world.

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The new icon is much more compact and requires less space on the page.

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