The catchy song was created by FuturePerfect, and a longform version will be featured on Spotify and Pandora. Login or Register. We had a ton of fun with the creative and song and we know parents and baby will, too. A framework that ensures the work delivers against designated objectives and assesses impact across the holistic media ecosystem—paid, owned and earned. During the game, real-time tweets to baby explained the ins and outs of the plays, the commercials, and the halftime show, inviting some playful callouts from other brands. But, somewhere along the way, it had become less meaningful to modern parents, making it vulnerable to global rivals and new startups. To bring this platform to life, we created a global toolkit of strategic resources to inform local market platform adaptation:. The new creative spot features babies of all shapes and sizes moving their butts, set to a new, exclusive , quirky dance track that calls out the different shapes and the fun activities baby is doing. But for some reason, not all diapers are designed with curves to fit their bodies. Create your own LBB icons. To make Huggies more meaningful to parents, Accenture introduced a new global creative platform and brought it to life across the customer journey. How it works. To make Huggies more meaningful to parents across the globe, and adapt to their increasingly digital behaviors, we needed to reimagine its total brand experience.
Create your own LBB icons. Refreshed global identity system The Huggies rebrand honors the past, while looking to a digital-first future. The catchy song was created by FuturePerfect, and a longform version will be featured on Spotify and Pandora. Measurement Strategy A framework that ensures the work delivers against designated objectives and assesses impact across the holistic media ecosystem—paid, owned and earned. When tech meets human ingenuity Bringing our creative platform to life around the globe From the moment parents give birth, the whole world is a giant unknown. Both need a little reassurance to feel secure as they grow.
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Connections Strategy A framework on how the brand should behave across paid, owned and earned channels based on objectives, brand purpose, campaign orchestration and creative inputs. A massive rebrand of this kind deserved the attention of a massive audience. CASE STUDY Global creative media platform for the digital-first future To make Huggies more meaningful to parents, Accenture introduced a new global creative platform and brought it to life across the customer journey. To bring this platform to life, we created a global toolkit of strategic resources to inform local market platform adaptation:. From the moment parents give birth, the whole world is a giant unknown. Login or Register. A portfolio architecture that streamlines global marketing initiatives and ties them back to our purpose. Call for change The rebirth of a global icon For half a century, Huggies has been a category leader and babycare icon, familiar in cultures around the world. Campaign Orchestration An exercise that architects and prioritizes campaigns to achieve long and short term goals. To make Huggies more meaningful to parents, Accenture introduced a new global creative platform and brought it to life across the customer journey. When tech meets human ingenuity Bringing our creative platform to life around the globe From the moment parents give birth, the whole world is a giant unknown. More News from Quality Meats. Ballgorithm SAXX. Chicago, USA.
Huggies Special Delivery Disposable Diapers – (select Size And Count) : Target
- Which is odd, considering one of the curviest parts of a baby is its squishy little, well, you know, its butt.
- Chicago, USA.
- Additionally, various social media, influencer and PR activation elements will be rolling out over the coming months.
- But the same is true for their babies.
- More News from Quality Meats.
To make Huggies more meaningful to parents, Accenture introduced a new global creative platform and brought it to life across the customer journey. For half a century, Huggies has been a category leader and babycare icon, familiar in cultures around the world. But, somewhere along the way, it had become less meaningful to modern parents, making it vulnerable to global rivals and new startups. To make Huggies more meaningful to parents across the globe, and adapt to their increasingly digital behaviors, we needed to reimagine its total brand experience. We needed to define a brand purpose that could unify how Huggies shows up around the world for a new generation of parents. With decades of experience and innovation, Huggies could help parents feel more secure across their journey and offer babies the comfort they need as they navigate their new world. From the moment parents give birth, the whole world is a giant unknown. But the same is true for their babies. Both need a little reassurance to feel secure as they grow. We harnessed the creative power of Accenture, led by our Droga5 team, to bring this platform to life globally, tailoring to the needs of each market. We modernized the identity system, which launched globally with our new creative platform to create a cohesive visual language that takes on the characteristics of wise, approachable, and playfully irreverent. We thus transformed an outdated brand aesthetic into a globally-minded system that was not only relevant again, but groundbreaking, and which set a new tone and level of design achievement for the entire category. To bring this platform to life, we created a global toolkit of strategic resources to inform local market platform adaptation:. A portfolio architecture that streamlines global marketing initiatives and ties them back to our purpose. A framework on how the brand should behave across paid, owned and earned channels based on objectives, brand purpose, campaign orchestration and creative inputs. A framework that ensures the work delivers against designated objectives and assesses impact across the holistic media ecosystem—paid, owned and earned. A massive rebrand of this kind deserved the attention of a massive audience. During the game, real-time tweets to baby explained the ins and outs of the plays, the commercials, and the halftime show, inviting some playful callouts from other brands. The brand was also a category leader in organic search volume for the first time in over three years. Skip to main content Skip to footer.
Babies come in all shapes and sizes. But for some reason, not all diapers are designed with curves to fit their bodies. Which is odd, considering one of the curviest parts of a baby is its squishy little, well, you know, its butt. Huggies are designed with a curved and stretchy fit allowing babies of all shapes and sizes to squiggle, wiggle and jiggle around in comfort. And their new 'Baby Butts' campaign highlights the range of baby butts and all the different movements babies can comfortably do i want huggies they are wearing Huggies diapers. The new i want huggies spot features babies of all shapes and sizes moving their butts, set to a new, exclusivequirky dance track that calls out the different shapes and the fun activities baby is doing. We had a ton of fun with the creative and song and we know parents and baby will, too. The new film, i want huggies, created in partnership with Quality Meats and directed by acclaimed commercial and music video director, i want huggies, Keith Schofield, is launching this month alongside a digital, print, and radio campaign.
I want huggies. Robot or human?
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From the moment parents give birth, the whole world is a giant unknown. Babies come in all shapes and sizes.
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