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Aug 1, Website: www. It is a reliable and well-known brand but lacks a characterized brand image. Munich, Germany. It derived from the core emotional benefit that Pampers stays soft and dry overnight. Our main targets are millennial moms, who are active users of smartphones and computers. Article Attachments. Online-contents have advantages in accessibility and building brand image. The longer the time goes by, the more viral effect is expected. Yet, this nickname can cause misconception of night product, while babies sleep throughout the day.

We twisted the name to Beauty Sleep Diaper and developed brand message: the happiness for both moms and babies through sincere growth. Yet, Pampers has heavily focused on sales promotion that there are few mentions online. New Search. The longer the time goes by, the more viral effect is expected. They are

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We believe that the campaign will become viral among the targets and be a touchpoint that reaches them with a characterized brand image. It helps babies to sleep comfortably and supports both babies and parents. They call Pampers a Night Diaper. Markus Noder Managing Partner International. See more News. Serviceplan Group. As a diaper is a period-sensitive product, a strategic approach toward targets is crucial. Sleeping well is extremely important for a baby to grow healthy and happy, and Pampers provide babies with the comfort to enable good sleep. Aug 1, In other words, Pampers helps babies to sleep comfortably which supports the happiness of both babies and parents. Due to the short usage period, there is an opportunity in the diaper market for potential consumers. Thus, Pampers aims to increase purchase preference by strengthening emotional bonding with contents that evoke their own experience. Shortlisted Cannes Lions. Yet, this nickname can also cause misconception that the product is for night time. We twisted the name to Beauty Sleep Diaper and developed brand message: the happiness for both moms and babies through sincere growth.

Pampers: Your Baby’s Dream Never Stops With Pampers • Ads of the World™ | Part of The Clio Network

• Print View.
• Competitor brands' marketing makes consumers to visit their commercials.
• Most consumers search and purchase diapers online.
• The campaign was a collaboration between Serviceplan Korea and Serviceplan Ukraine.
• However, babies sleep throughout the day.
• Case Studies.

Pampers Korea is one of the few imported diaper brands. It became the No. Competitor brands' marketing makes consumers to visit their commercials. Yet, Pampers has heavily focused on sales promotion that there are few mentions online. It is a reliable and well-known brand but lacks a characterized brand image. As a diaper is a period-sensitive product, a strategic approach toward targets is crucial. Due to the short usage period, there is an opportunity in the diaper market for potential consumers. Our main targets are millennial moms, who are active users of smartphones and computers. Our research showed that they enjoy and learn how to care for babies through video contents. Online-contents have advantages in accessibility and building brand image. Thus, Pampers aims to increase purchase preference by strengthening emotional bonding with contents that evoke their own experience. Most consumers search and purchase diapers online. They call Pampers a Night Diaper. It derived from the core emotional benefit that Pampers stays soft and dry overnight. It helps babies to sleep comfortably and supports both babies and parents. Yet, this nickname can cause misconception of night product, while babies sleep throughout the day. We twisted the name to Beauty Sleep Diaper and developed brand message: the happiness for both moms and babies through sincere growth. We produced an animation to fully visualize 'baby's adventure in his dream,'and successfully delivered the brand message with a beautiful work as a real movie. Among online communities, Pampers is called as a Night Diaper.

Aug 1, Sleeping well is extremely important for a baby to grow healthy and happy, and Pampers provide babies with the comfort to enable good sleep. The campaign was a collaboration between Serviceplan Korea serviceplan pampers korea Serviceplan Ukraine, serviceplan pampers korea. In other words, Pampers helps babies to sleep comfortably which supports the happiness of both babies and parents. Yet, this nickname can also cause misconception that the product is for night time.

Serviceplan pampers korea. Pampers: Your Baby’s Dream Never Stops With Pampers

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The longer the time goes by, the more viral effect is expected. Website: www. Aug 1,

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